AI Agent Analytics helps you measure, analyze, and optimize the performance of your AI agents.
Change management is a structured approach to transitioning individuals, teams, and organizations from the current state of how they engage, work, and operate to a desired future state. It involves planning, implementing, and monitoring changes to minimize resistance and maximize adoption and effectiveness of a new program, product, process, or feature.
A measure of how many customers do not renew at the end of their subscription.
How customers experience a product, what kind of impression it leaves on them, and as a result, the lasting feeling they have about the brand.
Information provided by customers about their experience with a product or service.
A metric used largely by customer success teams to determine whether customers are healthy or at-risk.
How you guide customers through learning how to use your product
A measure of how many customers renew their contract at the end of their subscription term.
The measure of active usage inside the product.
Learn about this network of interconnected components that collect, store, analyze, and share data to support data-driven decision-making.
A data product is a reusable data asset bundling data with everything its target consumers will need to make it readily usable.
Data synchronization is the automated or periodic process of transferring and aligning data between two or more sources to ensure consistency and minimize errors.
The state in which users are able to leverage digital tools (software products, apps, websites, etc.) to the fullest extent.
A software that is layered on top of another software product to help facilitate proficiency by guiding users through key tasks.
The process of integrating digital technologies into any or all aspects of a business or organization, fundamentally changing how it operates and delivers value to its customers.
The full array of a person’s activities, interactions (both physical and digital), and general impressions at work.
A measure of user activation for a specific feature within a web or mobile application.
Heat maps are a visual representation of user interaction data, where color intensity reflects the concentration of specific user actions on your website or app.
Digital products that businesses build in-house through their own development and product teams rather than purchase from an external or third-party vendor.
in app messaging provides a technical capability that allows a company to communicate with users directly through their product.
A type of business intelligence software that captures and exposes user behaviors and patterns within mobile applications through page and feature tagging.
A metric measuring customers’ propensity to advocate for a brand, which, in turn, serves as a proxy for customer happiness and, eventually, business growth.
A measure of user activation for a specific web or mobile application.
Product analytics is a business intelligence tool that tracks user interactions within digital products like websites and apps. It helps businesses understand user behavior, improve product experiences, and drive growth. Key features include tracking events, analyzing user journeys, and identifying areas for optimization. Product analytics is crucial for product managers, UX designers, and growth strategists to make data-driven decisions and enhance user engagement, ultimately leading to better business outcomes.
The iterative process of truly understanding your target users' needs to deliver software applications they love.
A metric that provides a singular view into how users are interacting with a product.
A subset of user experience that focuses on the customer journey within an application.
An operational function that supports the R&D team and their go-to-market counterparts to improve alignment, communications, and processes around the product.
Reference points used for comparing how your product is performing for specific KPIs, relative to products of similar size and vertical.
A visual summary of a product’s direction to facilitate communication with customers, prospects, partners, and internal stakeholders.
The process of testing and evaluating a product idea before investing developer resources.
A business strategy that places a company’s software at the center of the buying journey, and often at the center of the broader customer experience.
Quantitative, qualitative, and visual data allow product teams to triangulate their findings and solve problems more efficiently.
Rage clicks are repetitive clicks on a specific element in a software application, often caused by user frustration.
The percentage of subscription dollars up for renewal that a company loses over a given period, or the ability to keep the contract value of existing customers.
The process of capturing a user’s interactions with a product or application.
Software Experience Management (SXM) is the practice of understanding, optimizing, and improving how users interact with software.
When the perceived value and experienced value for a software product don’t overlap, creating a “gap” between the user’s expectations and reality.
A form of in-app messaging that typically appear when users navigate to a specific area or perform a certain action in the product.
The journey customers take to become proficient and engaged with your product as an integral part of their lives.
A category of business intelligence software that combines customer behavior data with profile and persona attributes to create a holistic view of the user and the user experience.
The practice of creating products that address the needs of users, and which users can navigate easily and intuitively so that they can get value quickly.
Qualitative and quantitative data from customers on their likes, dislikes, impressions, and requests about a product.
The “surface” of any application or website; the entire visual makeup of the software and how all the assorted and collective parts of the software are conveyed to a user.
Delineating the difference between UI, UX, and product experience.
How new users become proficient in an application, encompassing the initial experience in the application, online or offline training, goal-setting, and the organization’s customer success process.
A key metric to measure growth of SaaS and digital products.
The process of separating users into distinct groups, or segments, based on shared characteristics.
Vibe coding is an AI-driven software development approach where developers describe desired functionalities in natural language prompts.
A process or program used by a business to collect and take action on customer feedback.
Collect and understand user behavior across the full journey—from first touch to in-product usage.
Pendo is a software experience management platform built to elevate the world’s experience with software.
