Integration
Pendo + HubSpot
Pendo + HubSpot
integration
CRM
Native
Two-Way
HubSpot
Pull your CRM data into Pendo and push product usage data from Pendo into HubSpot with our two-way integration.
- Build a more complete picture of your customer with CRM data
- Take action by leveraging usage data in your CRM
A holistic, integrated experience
Empower your Sales, Customer Success, and Marketing teams to build a more complete view of your customer, and then take action on that data in Pendo or HubSpot.
Amplify engagement
Enhance segmentation with real-time customer and usage data, leading to improved customer engagement.
Improve satisfaction and retention
Integrate data from various sources for a complete view of customer interactions, leading to improved customer satisfaction and retention.
Optimize team strategies
Enable use of behavior data for optimizing and automating marketing strategies through action-based workflows.
Identify patterns
Combine product insights in Pendo with trial conversion or upsells in HubSpot to identify features and usage patterns that result in increased revenue.
Enhanced outreach
and discovery
Use in-app product usage data to create targeted outreach campaigns and identify new sales opportunities.
Requirements
- This integration is available as a paid add-on for all Pendo subscriptions. Current customers: Contact your Pendo account representative to purchase.
- A HubSpot account. The integration works for any package of HubSpot, including all versions of Marketing Hub 
and HubSpot free.
- To connect, you must have Pendo and HubSpot admin access.
Pendo named a HubSpot Essential App
Together, Pendo and HubSpot provide a one-stop shop customer and product insights. Learn how the two-way integration is powering go-to-market teams.
Resources
HubSpot App Listing
Go to marketplace
Two-way HubSpot Integration setup guide
Learn more
