Reviews: Purpose, Process, and Payoff

Session Abstract

The free voice of customer you are missing out on (and your competitor’s may not be)

Struggling to be able find your next user interview?
Not enough money to run another feedback panel?
Generally unsure what these public review sites are all about and if you should trust them and use them?

Come hear from Marty Duffy, VP of Product Management at G2.com on:
- What purpose reviews have in your product team
- Processes you can follow to take advantage of reviews
- The payoff you can get from it

Backed up with data and specific use cases - you will walk out fired up with specific tangible steps you can take to make the most out of the free voice of customer you may be missing out on.