Discovery on Demand: Creating a Pipeline for Weekly User Research

Session Abstract

Rally Software places customers at the heart of product strategy, design, and execution. But we kept finding excuses to not engage them: difficulty, time, urgency. Learn how we used Pendo, Calendly, AirTable, and Zapier to drastically reduce barriers to discovery and make a repeatable process for customer research via one-on-one feedback and ideation sessions. In this session, we'll share our process and lessons learned so any team can create a discovery pipeline to make customers the driving force in product development.