8 Tips for Effective Win-Loss Analysis

Session Abstract

Win-loss analysis is the process of capturing and analyzing the reasons buyers do and do not purchase your product. Effective win-loss analysis can help you monitor product/market fit, capture valuable competitive intelligence, hone product strategy, improve sales training, refine marketing messaging, and more. Come hear Clozd's founders share 8 critical tips and best practices for effective win-loss analysis, based on their experience working with product, marketing, and sales teams at Salesforce, VMware, Twilio, Tableau, Adobe Marketo, Avalara, SAP Qualtrics, Pendo, etc.