Cultivate user habits: Transforming onboarding and retention with Pendo

Join us to explore how the Adoption and Retention Marketing team at Adobe leveraged Pendo during onboarding and retention to develop user habits, grow core feature usage, and increase customer value realization. We will share how the team created its habit-forming strategy to drive feature stickiness in Adobe Marketo Engage using segments, polls, A/B testing, and guide experiments.

In this session, you can expect to hear about:

– Personalizing the onboarding journey with conditional branching and polls.

– How to deliver timely reminders and anchoring on the core features with segment rules and nested segments.

– Continuous engagement and habit reinforcement for 90 days to help users build and maintain habits beyond the onboarding period, improving the perceived value of the subscription.