Business of Product

Empowering enterprise innovation: Strategies for digital transformation

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How does a 140-year-old company that is one of the largest traditional physical publishers in the world transform into a digital leader in the new education ecosystem? In this session, McGraw Hill explores the strategic shifts in product management that are needed for navigating the complexities of digital transformation. You’ll learn about the evolving approaches to prioritizing and validating work, shedding light on the methodologies that drive successful adaptation in today’s digital landscape.

Furthermore, you’ll gain insights into how McGraw Hill implemented Pendo to drive user-centric innovation at the company. Discover how Pendo has played a pivotal role in facilitating this transformation, empowering teams to gather real-time feedback and make data-driven decisions. Whether you’re embarking on a digital transformation journey or seeking to enhance your product management strategies with AI and powerful analytics, this session offers valuable perspectives and actionable insights to fuel enterprise innovation in the digital age.

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Speaker(s)

Jen Bessette

Product Management Operations Manager

McGraw Hill