Deep Dives

Leveraging Pendo guides to improve the customer experience while driving revenue growth

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Explore how LastPass has leveraged Pendo in-app guides to create a new in-product revenue stream and drive growth. Since 2021, LastPass has integrated Pendo’s in-app guidance tools throughout the customer lifecycle to nurture users through personalized user experiences, drive first-value attainment, and even increase user retention. In 2023, LastPass evolved the usage of Pendo guides to unlock another area of opportunity: revenue growth. In this session, you’ll explore the strategies and best practices employed by LastPass, including the use of data-driven decision-making and targeted in-app messaging to optimize the user journey while growing revenue. Join us to learn how these techniques can be applied to your own products to achieve a similar success story.


Speaker(s)

Melissa Baron

Growth Product Marketing Manager

LastPass

Georgia Pesquera

Manager, Lifecycle Marketing

LastPass