Overcoming (and preventing) the most common product diseases

We’ve learnt that the key to building successful products is iterating quickly to achieve customer delight. Unfortunately, when we over-rely on iteration and chase customer delight, our products become bloated, fragmented, and driven by irrelevant metrics – they catch “product diseases”.

This thought-provoking talk by the author of Radical Product Thinking starts with a concrete example of how an iteration-led approach goes awry. You’ll learn to diagnose the common product diseases that are often fatal to innovation and a step-by-step approach to turn things around. Whether you’re an executive or an individual contributor, you’ll gain practical tools to scale your thinking and help your organization become more vision-driven so each person can systematically translate your vision for change into reality.