The next frontier of product development: When hardware, software, and data intersect

When hardware, software, and data come together, forward-thinking product teams can create truly innovative experiences. Customers now expect personalized solutions that effortlessly borrow from all aspects of their lives, especially in the automotive space. From connecting the in-car and out-of-car journey to uniquely tailoring each driver’s experience, SVP of Product & Design, Katie DeGraaf, leads her team at General Motors Insurance to the bleeding edge of product development with the world’s largest connected car fleet at General Motors.

In this keynote session, Katie explores how you can bridge this gap within your own product, navigate the complexities of the process and better understand why it takes a fundamental shift in your product management approach.