Monthly active user growth
The percentage change in the number of active users coming to your product, month over month
Monthly active user (MAU) growth measures how successful your product is attracting users, each month.
Our analysis looks at six-month MAU growth. To measure MAU growth, take the difference between MAU today and six months ago. Then, divide that number by MAU from six months ago.
Best-in-class products have a monthly active user (mau) growth rate of 54 %
Loading chart data...
Next up
Feature adoption
Feature adoption
Percentage of features that generate 80% of click volume
By understanding how (or if) customers adopt and use your product, you'll have a clear sense of whether the product is delivering on its intended value. The more features a user adopts, the more value they receive, and the less likely they are to churn. One common way to track feature adoption is by the percentage of features that generate 80 percent of click volume.
Best-in-class products have a feature adoption rate of 15.6 %
Loading chart data...
Next up
User retention
User retention
How many users return to your product over time
Since product usage data is most valuable when measured over time, user retention measures how many people continue using an application during a given time period. User retention is one of the most important measures of how successfully you're engaging your user base.
We measure three-month retention by following new visitors in monthly cohorts, and calculate retention rate by whether or not they return in the subsequent 3 months.
Best-in-class products have a user retention of 57 %
Loading chart data...
Next up
Stickiness
Stickiness
How frequently your users engage with your product on a daily or weekly basis
Stickiness measures the ratio of daily or weekly active users to monthly active users, showing how habit-forming your product is.
We calculate 30 day average active user stickinesss for both weekly (WAU/MAU) and daily (DAU/MAU) ratios.
Best-in-class products have a stickiness of 38 %
Loading chart data...
Next up
Time to value
Time to value
The time it takes for new users to experience their first moment of value
Time to value measures how quickly new users can achieve their first meaningful outcome with your product.
We anchor time to value around Core Events, which are the ten (or fewer) key features in a product. We measure time to value in days. This timer begins when a user first logs in, and keeps running until they log back in and accomplish their top core event.
Best-in-class products have a time to value of 0.2 days
Loading chart data...
Next up
Time on app
Time on app
The average amount of time users spend in your product per session
Time on app measures user engagement depth by tracking how long users actively interact with your product.
Average time on app divides the total number of minutes a visitor spends on any page by unique visitors. We report this metric for mobile and web apps over a 30 day period.
Best-in-class products have a avg. daily time per visitor per app of 37.2 minutes
Loading chart data...
Next up
Guide engagement
Guide engagement
The percentage of users who interact with in-app guides and walkthroughs
Guide engagement measures how effectively your in-app guidance captures user attention and drives desired actions.
In this report, guide engagement rate only considers guides with links or activity buttons (other than "dismiss"). We divide number of users that engage with the guide by total guide views. It is recommended to compare individual guide engagements rates to our benchmarks, rather than overall guide rates.
Best-in-class products have a guide engagement rate of 60.2 %
Loading chart data...
Next up
NPS response rate
NPS response rate
The percentage of users who respond to Net Promoter Score surveys
NPS response rate measures user willingness to provide feedback, indicating engagement and sentiment toward your product.
We measure NPS response rate by looking at the percent of NPS guides and emails that users respond to in the last 30 days.
Best-in-class products have a nps response rate of 25.0 %
Loading chart data...
Next up
Product engagement score
Product engagement score
A composite score measuring overall product health and user engagement
Product Engagement Score (PES) combines adoption, stickiness, and growth metrics into a single score from 0-100.
Best-in-class products have a pes of 47
Loading chart data...
