A “true north” for success: How PagerDuty views user data
PagerDuty at a glance
In an always-on world, teams trust PagerDuty to help them deliver an optimal digital experience to their customers, every time. PagerDuty is the central nervous system for a company’s digital operations.
Challenge
PagerDuty was seeing low webinar attendance month to month and had a lack of usage data and contextual input during beta and launch phases.
Pendo’ing it
Used Pendo Guides to promote webinars, drive awareness of features, and solicit feedback during beta and then at launch and beyond.
Results
PagerDuty saw a 700% increase in webinar registrations and was able to collect more useful beta research, increasing adoption after launch.
UX Director Jeff Lopes was looking for an in-app guidance tool for PagerDuty. The SaaS incident response platform was growing fast, and the UX team wanted to make sure their users were growing with them.
After trialing a variety of products, they found that solution in Pendo.
Each month the PagerDuty customer success team would host a webinar for new users, but they experienced low attendance. Guides, Pendo’s in-app messaging feature, prompted users to join the webinar and bumped their usual 10-20 registrants to over 120.
Whenever PagerDuty introduces a new feature, the company uses Pendo guides as part of the launch process. They’ve found that guides work extremely well when testing new features on beta groups because when paired with polling, it opens up the ability for a tight feedback loop.
As far as Pendo’s analytics capability, Jeff likes that he can see how people act in their native environment. He says users behave differently when functioning in their own natural environment versus when being observed by someone hovering over their shoulder.
Jeff holds his team to a new expectation. He’s able to ask them, “What does success look like?” — with data to back it.
