Moderated by Melissa Jordan (Sr. Director, Customer Marketing at Pendo), this webinar will feature a discussion with Joe Chernov (CMO at Pendo), Evan Woock (VP, Customer Lifecycle Marketing at Zendesk), Elle Woulfe (SVP, Marketing at InVision), and Aurelia Solomon (Sr. Director, Product Marketing, Customer Marketing, and Product Education at Drift). They discuss what becoming product led means for marketing teams and explore topics like:
- How software buyers’ expectations have evolved over the yearsÂ
- What makes a great customer / product experience—and why they’re often one in the sameÂ
- How the shift to product led has given rise to new roles in marketing
- Product-led strategies marketers can leverage to drive adoption, loyalty, and growthÂ
The panel also shares what being a product-led marketing organization means to them, and dive into their vision for the future of product-led marketing. This is the third installment in our four-part product-led webinar series, “Driving product-led transformation.”
The all-in-one platform for digital transformation
We help product, marketing, customer success, and IT teams deliver digital experiences customers want—and want to pay for—while consolidating costs with a single product platform.