Valassis MaxPoint segments internal and external users for greater insight

The Valassis MaxPoint Intelligence Platform™ is a software product that allows marketers to create, manage, and garner insights from hyper-local advertising campaigns. Originally developed as an internal tool, Valassis MaxPoint realized that there would be significant value for customers to be able to access the platform directly.

Eddie Howard, manager of product management at Valassis MaxPoint, joins the webinar to discuss the challenge of migrating their application for external use, the need for detailed visibility into user behavior, and how their team uses Pendo to:

• Tag features for analysis without having to go through engineering
• Focus attention on the features that get the most use
• Augment user testing, and follow user behavior in the application