There’s a big difference between a fine product experience and one that wows your users. Fine will get you by (for a while), but wow-ing users is how you deliver the product experiences that matter. But how can you achieve wow-worthy product experiences? We’ll let you in on a little secret: It’s personalization.
According to McKinsey, messaging personalization results in a 30% higher ROI and can increase customer retention by 5-10%. The more you tailor your product or buying experience to each individual user, the better the outcome. That’s why Netflix feels so easy to use, and how Amazon seems to know what you need before you even need it.
Yet for most of us, personalization is out of reach. Engineering resources are tight, measuring ROI is elusive, and tech debt trumps experimentation. No-code tools promised you a way around this, but so far, they haven’t delivered anything meaningful.
Embedded content: The future of no-code personalization
What if you could edit your product and website directly, without code? What if you could build highly targeted modules and place them in the user interface (UI) of your website or product?
That would give you the power to truly customize the product experience for different user segments—by yourself, and in minutes (not months). And what if you could build these the same way you build in-app guides?
That’s the power of embedded content with Pendo. Announced at Pendomonium 2024, you now have the power of personalization to achieve your goals.
Need to capture Product Qualified Leads (PQLs) in your product just for enterprises in Germany? Need to nudge your mid-market sales teams to fill out Salesforce fields? Need to promote a new product or feature to high-intent customers? Because embedded content removes your reliance on engineering, you can do all of this as easily as you’d create a Pendo guide.
Our new embedded content is just like a Pendo guide, so you can:
- Improve engagement by creating and translating content for segments on browser and mobile apps
- Measure impact and visualize user engagement with Analytics and Session Replay
- Drive adoption and improve productivity by embedding content on third-party applications
Three ways to drive engagement with embedded content
Embedded content is particularly useful if you want to make edits to your product or website, but you’re limited by other departments (think engineering or marketing) or budget. For example, with embedded content you can:
Use case 1: Repurpose your login page
If you’ve signed in to Pendo in the past few months, chances are, you’ve interacted with embedded content.
You can use embedded content any time you’d use a guide—and it opens you up to even more possibilities. At Pendo, we’re using embedded content on our login page to show users the new product innovations we’re releasing. Can you spot the embedded content? Hint: It’s actually the whole right side!
Use case 2: Create Product Qualified Leads (PQLs)
You can also use embedded content to engage and convert users within your product—a.k.a. product-led growth (PLG). Growth teams can easily deploy PQL points and experiments (e.g. in-product upsells) faster, without working with marketing or engineering teams.
Can you spot the embedded content in the user interface (UI) below? Here, we’re using our homepage to promote a relevant Pendo certification course.
Use case 3: Support digital adoption across third-party tools
Not all product managers are external. Embedded content is also part of Pendo’s intelligent digital adoption platform, so you can use this via third-party applications.
Internal PMs can insert content directly within third-party, employee-facing apps, like Salesforce, to share compliance guidelines, reminders, best practices, educational content, and more.
Embedded content gives you the power to quickly roll out UX changes, remove friction, and fix areas of confusion. The possibilities are endless.
Ready to personalize your products, websites, and buying experiences without coding? Join the embedded content interest list and be the first to get access to the beta.
