While shipping products was once considered a job well done, today’s expectation for product leaders is much higher. Product teams are now responsible for driving measurable outcomes, like improving retention and active user growth.
Those that thrive in this era of outcomes over outputs are data-driven. They actively use product analytics and data to uncover intelligence, and turn those insights into strategies that deliver real, quantifiable results.
Unsurprisingly, the majority of PMs now spend 10+ hours a week buried in analytics. They hope to find answers, but end up sitting in decision paralysis, spiraling down rabbit holes, second-guessing, and going with their gut.
And with so much data available to them, this alone can be overwhelming. To get the behavioral insights product teams need (and know how best to act on them), PMs need AI-powered insights.
Meet Pendo Insights: AI that creates confidence
Announced at Pendomonium 2024, Pendo Insights is an AI-powered tool that’s here to change how you use product analytics forever. Insights are built on Pendo’s proprietary machine learning (ML) to analyze trends in your unique user behavior and reveal what actions lead to strong user retention and business outcomes.
With Insights, you can take the grunt work out of analysis, spot trends you may not have been looking for (or even knew existed), and uncover patterns without hours of digging. All to drive measurable growth for your business.
Your data never leaves Pendo to produce these insights, which ensures all data remains secure and compliant within one platform.
How to drive product growth with Pendo Insights
One of the biggest challenges PMs face is knowing how to act on insights. Pendo removes the uncertainty with next steps that tell you precisely what to do, and how your actions will drive results.
To get rid of decision paralysis (and any other barriers to maximizing the impact of product analytics), Insights arms you with three pieces of information: The “why” behind each recommendation, AI-powered next steps, and an understanding of how you can impact growth. Here’s a deeper look at what to expect.
1. A comprehensive data story
How did AI determine this insight?
Each insight is supported by evidence and a Pendo-backed data story, including:
- Retention breakdown
- Quantified potential boost in growth
- Account characteristic insights
- Related events
This allows you to back up your strategies with visual data, drill deeper into user trends, and feel confident taking action.
2. AI-recommended next steps
What actions should you take?
Put an end to decision paralysis and the need for a second opinion on the trends you’re spotting. Insights prescribes specific ways you can take action on each insight to drive growth—like targeting a predetermined user segment, building a multi-channel messaging campaign with Pendo Orchestrate, or adding a key feature to your guided onboarding journey.
3. Quantified growth opportunities
What is the expected business outcome associated with taking action?
Insights shows you exactly how many accounts you could retain by targeting the suggested user segment and taking action on the recommended next steps.
Take your company further with opportunities buried beneath data
Pendo Insights doesn’t just tell you what’s happening—it highlights untapped opportunities for growth. Through ML, Insights regularly uncovers trends and patterns in your user behavior that you might otherwise overlook.
Each insight gives you a clear path forward, whether driving adoption with unengaged users or bundling valuable events into a guided user journey.
Because every insight is quantified, you can see exactly how much of a measurable business outcome you stand to gain. Prioritize quick wins, go after the big needle-movers, or tackle a blend of both.
✨Key use case: Maximize product adoption with Pendo Insights and Orchestrate
Identifying how you can improve adoption and engagement is one of the most powerful ways to use Insights. We launched Pendo Orchestrate at Pendomonium 2024, which automates personalized messaging journeys across in-app guides and email.
When you combine Insights and Orchestrate together, you can quickly drive engagement and adoption without leaving Pendo One. Read more about Pendo Orchestrate.
Step 1: Tie events to user retention with Insights
Insights automatically shows the events linked most to your highest 30- and 90-day retention rates in specific product areas, instantly telling you what keeps users coming back the most.
You’ll also receive a pre-built segment of unengaged users, so you know exactly who to target for outreach.
Step 2: Guide unengaged users toward top events with Orchestrate
Once you have your AI-generated segment of unengaged users and recommended feature(s), you can build an automated messaging journey using in-app guides and emails.
Building emails is just as easy as building Pendo In-app Guides, and you can even use Pendo AI to generate content.
Step 3: Tie message engagement with in-app behavior
After you launch personalized messaging journeys, sit back and reap the benefits of your hard work. Tie message engagement with user behavior, and optimize messaging journeys to engage and retain your users.
With Insights and Orchestrate, you can drive engagement and adoption with 100% of your product data, user feedback, and user engagement tools in one platform. Product teams with these AI-powered insights—and the tools to build cross-channel messaging journeys—have a major edge over their peers.
Pendo Insights: Your new launchpad for product growth
Whether you’re not seeing the adoption or retention numbers you want (or certain user segments are less engaged), Insights is your new starting point for immediate, data-backed solutions.
With Pendo One, you can move seamlessly from identifying a growth opportunity to launching guides to optimizing user journeys—all without leaving the platform.
This is just the beginning. Soon, Insights will include anomaly detection and alerting capabilities so you’re always aware of key changes and trends in your user behavior.
Ready to see Pendo Insights in action? Book a demo today to drive retention like never before.
