Building a great product is just the start of your job. After all, what good is your team’s hard work if users don’t engage with your app or adopt core features?
The most effective way to ensure your product is a success is with behavior-based communications. Sending the right message, to the right user, at the right time, wherever they are.
Unfortunately, most product teams don’t have the tools to pull this off without pulling in different departments and tons of manual work. Product teams need a user engagement tool built for their unique needs, without adding another tool to their stack.
Pendo Orchestrate: Personalize emails and in-app guides with AI-powered data
When product teams align in-app and out-of-app communication, something magical happens. User engagement skyrockets, time to value shrinks, and your product achieves the growth your stakeholders want to see.
But traditional email solutions aren’t designed for the needs of product teams, like automatically sending and stopping emails triggered by in-app behavior. Third-party solutions are also siloed from your product analytics and feedback, which limits your visibility into performance. And finally, you’re dependent on other departments to build, send, and track results—slowing you down and creating blind spots in user journeys.
At Pendomonium 2024, we launched Pendo Orchestrate to help you solve this problem. It’s the only behavior-based engagement tool built on the same platform as your product analytics and qualitative feedback, so you can achieve the engagement, adoption, and growth you need.
Orchestrate combines in-app guides and email—a brand-new channel within Pendo One—into one cohesive messaging journey. And with AI-powered product data, you can tailor every single touchpoint across the user journey. Whether your product has 100 or 100,000 users, it’s never been easier to give everyone a personalized experience.
What you can do with Pendo Orchestrate
Orchestrate has everything you need to automate and track the impact of your in-app guides and emails. Here’s a look at four key benefits of Orchestrate.
Extend your reach with email
In-app guides give you real-time access to your active users, but what about users who may not be logging in? With Orchestrate, you can send emails directly from Pendo—letting you connect with users outside of your app and re-engage them before running the risk of churn. Emails and Pendo In-app Guides use the same no-code designer tool, so you can act quickly (and without nagging marketing and engineering).
Integrations with third-party marketing automation platforms, like Hubspot and Marketo, will be available soon.
Build and visualize cross-channel journeys
By centralizing in-app and email messaging in one platform, you can easily build, understand, and update messaging journeys. Orchestrate gives you a 10,000-foot view of your messaging flows, then gives you the tools and insights you need to build the best journey for each user.
Automate based on user behavior
Give your users the most helpful, engaging communication with behavior-based automation.
Powered by product usage data, dynamic segments, and Pendo AI, you can personalize messaging journeys based on what users have done (or need to do) within your product. Nudge users toward key actions, then reduce extra noise by automatically turning off messaging journeys once users achieve their goals.
Measure and optimize your impact
When your messaging and analytics tools are siloed, reporting and attribution become complex, time-consuming, and riddled with error. Bringing email, guides, and product data into one platform gives you an easy way to see how your messages are impacting user behaviors. Tie message engagement to in-app actions, monitor goal achievement, and optimize each touchpoint.
Three ways to drive deeper engagement with Pendo Orchestrate
Orchestrate is part of the Pendo One platform, so you can deliver a unified messaging experience powered by product analytics, guides, and Pendo AI. Product teams (including ours) will better engage users via Orchestrate to:
- Onboard new users. On average, 62% of users never return for a second visit. Personalized, cross-channel journeys will keep you on the right side of that benchmark by guiding users to their ‘aha!’ moments faster. By incorporating email into your onboarding flows, you can finally reach users that logged in once, but never returned. We did this at Pendo, and we increased week 2 visitor retention by 40%.
- Drive adoption. From announcing new features to catching users that’ve abandoned workflows, ensure your customers and employees aren’t leaving value on the table. Use funnels and paths to identify points of friction, create a segment of users that’ve abandoned workflows, and deploy messaging journeys every time someone abandons ship.
- Improve user retention: Connect with inactive users outside of your app to re-engage their interest before they go cold. Trigger an email when a user has gone too long without logging in and segment the content based on what’s most likely to engage them—winning back their attention and saving at-risk accounts.
We’re just getting started: What’s on the horizon for Pendo Orchestrate
This launch is just the beginning of better user engagement. We’ve got big plans to make Orchestrate even more powerful, so product teams like yours can engage users easier than ever.
We’re building out new capabilities within Orchestrate, including integrations with top marketing automation platforms like HubSpot and Marketo. Plus, we’ll be adding even more channels to help you reach your users everywhere they are (think: SMS messaging, push notifications, Slack, and Microsoft Teams).
With Orchestrate, it’s never been easier to drive engagement and soar past your product goals. Welcome to a smarter, simpler era of user engagement.
Ready to see Pendo Orchestrate in action? Schedule a personalized demo or take a self-guided tour.
